In dieser Arbeit wird ein quantitativer Zugang zur Wirkungsprognoseeines Marketing-Mix mittels probabilistischer Konditionallogik vorgestellt.Als Regeln formuliertes vages, d.h. mit Unsicherheit behaftetes Teilwissen über dieAbsatzwirkung einzelner oder einiger weniger Instrumenteneinsätze...

The multi-criteria assessment methodology of implementation effectiveness of information systems illustrated by an example of decision support system (DSS) realized in w information technologies is presented in the article. The assessment of DSS under consideration takes place using the...

Little effort has been made to identify industries’ knowledge networks, and to what extent knowledge relations occur between actors in different industries. This paper presents a network study on the Dutch aviation and space industry. Both industries are often treated as similar and...

Transfer of research results in production systems requires, among others, that knowledge be explicit and understandable by stakeholders. Such transfer is demanding, as so many researchers have been studying alternative ways to classic approaches such as books and papers that favour knowledge...