Schryen, Guido; Marrone, Mauricio; Yang, Jiaqi - In: Electronic Markets 35 (2025) 1
through generative AI (GenAI) tools which can enhance written communication and foster innovation via knowledge development …. This study focuses on the latter, examining the role of GenAI in specific knowledge development activities within … literature reviews. Through an epistemological lens, we distinguish six key knowledge development activities: research synthesis …