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~isPartOf:"Journal of marketing research : JMR"
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Glaubwürdigkeit
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Journal of marketing research : JMR
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International journal of advertising : the review of marketing communications
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What drives key informant accuracy?
Homburg, Christian
;
Klarmann, Martin
;
Reimann, Martin
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009580796
Saved in:
2
Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.
;
Loureiro, Yuliya Komarova
;
Wood, Stacy
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
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