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~isPartOf:"Journal of marketing management : MM"
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Marketing management
122
Marketingmanagement
122
Consumer behaviour
28
Konsumentenverhalten
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Marketing
24
Brand management
12
Markenführung
12
Marketing theory
12
Marketingtheorie
12
Beziehungsmarketing
10
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10
Großbritannien
10
Internet marketing
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10
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Relationship marketing
10
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10
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10
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marketing strategy
8
Firm performance
7
Unternehmenserfolg
7
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Customer value
5
Kundenwert
5
Lieferantenmanagement
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Viral marketing
5
Virales Marketing
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Accounting
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Advertising
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Betriebliche Wertschöpfung
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Children
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133
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133
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English
133
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Hunt, Shelby D.
4
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Butler, Patrick
2
Collins, Neil
2
Dibb, Sally
2
Doherty, Anne Marie
2
Hewer, Paul
2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Lang, John T.
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Piercy, Nigel
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
2
Aleti, Torgeir
1
Antioco, Michael D. J.
1
Araujo, Luis
1
Armstrong Soule, Catherine A.
1
Armstrong, Kate
1
Aspara, Jaakko
1
Baeza, Julia
1
Baldauf, Artur
1
Balmer, John M. T.
1
Barnes, Stuart J.
1
Bates, Ken
1
Baxter, Jessica
1
Bennett, Roger
1
Berger, Maya
1
Bergkvist, Lars
1
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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Journal of marketing management : MM
SpringerLink / Bücher
492
Journal of business research : JBR
445
Telecommunications policy : the international journal of digital economy, data sciences and new media
297
Industrial marketing management : the international journal for industrial and high-tech firms
284
Journal of strategic marketing
204
Springer eBook Collection
176
Europäische Hochschulschriften / 5
169
Journal of retailing and consumer services
161
Management communication quarterly : an international journal
161
European journal of marketing : EJM
144
NBER working paper series
141
Corporate communications : an international journal
139
Journal of marketing communications
136
Technological forecasting & social change : an international journal
134
Games and economic behavior
131
CESifo working papers
129
Management science : journal of the Institute for Operations Research and the Management Sciences
123
The journal of business & industrial marketing
123
Discussion paper / Centre for Economic Policy Research
122
Journal of the Academy of Marketing Science
122
Research
119
Journal of marketing
113
Gabler Edition Wissenschaft
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
106
NBER Working Paper
105
Working paper
101
Marketing intelligence & planning
96
Journal of communication management : an international journal
95
Discussion papers / CEPR
94
International journal of business communication : IJBC ; a publication of the Association of Business Communication
93
Journal of business ethics : JOBE
93
Journal of economic theory
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Discussion paper series / IZA
77
Journal of advertising research
77
Lehrbuch
77
Springer eBook Collection / Business and Economics
76
Asia Pacific journal of marketing and logistics
71
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ECONIS (ZBW)
133
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1
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10
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133
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1
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
2
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Saved in:
3
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
4
Positive management of marketing-operations relationship : the case of an internet retail SME
Piercy, Niall
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10003874167
Saved in:
5
Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
Saved in:
6
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
7
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
8
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
9
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
10
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
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