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Marketing management
42
Marketingmanagement
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Consumer behaviour
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Brand image
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Bruhn, Manfred
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Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
491
Journal of business research : JBR
439
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Industrial marketing management : the international journal for industrial and high-tech firms
271
Journal of strategic marketing
194
Springer eBook Collection
175
Europäische Hochschulschriften / 5
169
Journal of retailing and consumer services
161
Management communication quarterly : an international journal
155
European journal of marketing : EJM
144
Corporate communications : an international journal
139
NBER working paper series
138
Technological forecasting & social change : an international journal
134
Journal of marketing management : MM
133
Journal of marketing communications
131
Games and economic behavior
129
CESifo working papers
125
The journal of business & industrial marketing
123
Discussion paper / Centre for Economic Policy Research
122
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Research
119
Journal of the Academy of Marketing Science
117
Gabler Edition Wissenschaft
112
Journal of marketing
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
106
NBER Working Paper
105
Working paper
97
Journal of communication management : an international journal
95
Journal of business ethics : JOBE
93
Discussion papers / CEPR
91
Marketing intelligence & planning
89
Journal of economic theory
85
International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Lehrbuch
77
Discussion paper series / IZA
76
Springer eBook Collection / Business and Economics
76
Journal of advertising research
75
Asia Pacific journal of marketing and logistics
71
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ECONIS (ZBW)
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1
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
2
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
3
Not one and the same : published opinion as a poor predictor of public opinion
Morath, Tobias
;
Schwaiger, Manfred
;
Mahler, Kristina
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10013365245
Saved in:
4
The interface between marketing and sales : the state of the art and a research agenda
Radtke, Sören A.
;
Paul, Marian E.
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012600949
Saved in:
5
Die Rolle der Werbung in der internen Markenführung
Henkel, Sven
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10003810166
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
8
Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine
;
Herrmann, Andreas
;
Ingenhoff, Diana
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
Saved in:
9
Der Beitrag akustischer Reize zur integrierten Markenkommunikation : zur Integrationswirkung akustischer Reize in Abhängigkeit von der Interaktion mit visuellen Reizen und dem Invo...
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
4
,
pp. 215-235
Persistent link: https://www.econbiz.de/10003206008
Saved in:
10
Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools
Natter, Martin
;
Mild, Andreas
;
Wagner, Udo
;
Taudes, Alfred
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003522891
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