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~isPartOf:"Journal of business economics : JBE"
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Marketing management
39
Marketingmanagement
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9
Germany
9
Beziehungsmarketing
7
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7
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40
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Hruschka, Harald
4
Herrmann, Andreas
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Bauer, Hans H.
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Gerpott, Torsten J.
2
Huber, Frank
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Journal of business economics : JBE
SpringerLink / Bücher
492
Journal of business research : JBR
445
Telecommunications policy : the international journal of digital economy, data sciences and new media
297
Industrial marketing management : the international journal for industrial and high-tech firms
284
Journal of strategic marketing
204
Springer eBook Collection
176
Europäische Hochschulschriften / 5
169
Journal of retailing and consumer services
161
Management communication quarterly : an international journal
161
European journal of marketing : EJM
144
NBER working paper series
141
Corporate communications : an international journal
139
Journal of marketing communications
136
Technological forecasting & social change : an international journal
134
Journal of marketing management : MM
133
Games and economic behavior
131
CESifo working papers
129
Management science : journal of the Institute for Operations Research and the Management Sciences
123
The journal of business & industrial marketing
123
Discussion paper / Centre for Economic Policy Research
122
Journal of the Academy of Marketing Science
122
Research
119
Journal of marketing
113
Gabler Edition Wissenschaft
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
106
NBER Working Paper
105
Working paper
101
Marketing intelligence & planning
96
Journal of communication management : an international journal
95
Discussion papers / CEPR
94
International journal of business communication : IJBC ; a publication of the Association of Business Communication
93
Journal of business ethics : JOBE
93
Journal of economic theory
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Discussion paper series / IZA
77
Journal of advertising research
77
Lehrbuch
77
Springer eBook Collection / Business and Economics
76
Asia Pacific journal of marketing and logistics
71
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ECONIS (ZBW)
48
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1
Content analysis of business communication : introducing a German dictionary
Bannier, Christina E.
;
Pauls, Thomas
;
Walter, Andreas
- In:
Journal of business economics : JBE
89
(
2019
)
1
,
pp. 79-123
Persistent link: https://www.econbiz.de/10011970853
Saved in:
2
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
3
When East meets West at the bargaining table : adaptation, behavior and outcomes in intra- and intercultural German-Chinese business negotiations
Lügger, Kai
;
Geiger, Ingmar
;
Neun, Harald
;
Backhaus, Klaus
- In:
Journal of business economics : JBE
85
(
2015
)
1
,
pp. 15-43
Persistent link: https://www.econbiz.de/10010476676
Saved in:
4
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
5
Fostering the adoption of electric vehicles by providing complementary mobility services : a two-step approach using best-worst scaling and dual response
Hinz, Oliver
;
Schlereth, Christian
;
Zhou, Wenyan
- In:
Journal of business economics : JBE
85
(
2015
)
8
,
pp. 921-951
Persistent link: https://www.econbiz.de/10011382761
Saved in:
6
Profit implications of estimation methods for the allocation of marketing resources
Werkmeister, Marc
;
Hruschka, Harald
- In:
Journal of business economics : JBE
84
(
2014
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10010246805
Saved in:
7
Interpersonelle
Kommunikation
und erfolgreiches Lieferantenmanagement : Analyse des externen Kommunikationsverhaltens von Beschaffungsmanagern auf Basis eines Strukturausgleichmode...
Large, Rudolf
- In:
Journal of business economics : JBE
76
(
2006
)
10
,
pp. 1005-1034
Persistent link: https://www.econbiz.de/10003381705
Saved in:
8
Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen : eine empirische Studie auf Basis von Handelsdaten
Weber, Anett
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
82
(
2012
)
12
,
pp. 1337-1365
Persistent link: https://www.econbiz.de/10009685369
Saved in:
9
Zur Wirkung von Neukunden-Promotions auf Bestandskunden : eine empirische Analyse in der Mobilfunkbranche
Woisetschläger, David
;
Evanschitzky, Heiner
;
Backhaus, …
- In:
Journal of business economics : JBE
81
(
2011
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10008841092
Saved in:
10
Ist Marktorientierung ansteckend? : der Transfer der Marktorientierung über Hierarchieebenen ; eine empirische Mehrebenenuntersuchung
Kraus, Florian
;
Lingenfelder, Michael
;
Wieseke, Jan
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 383-416
Persistent link: https://www.econbiz.de/10003956288
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