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Globalizing communications
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International marketing ; Vol. 1
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The evolution of integrated marketing communications : the customer-driven marketplace
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Major theoretical debates and contemporary issues in marketing theory
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Managing cultural differences
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Corporate brand and corporate reputation
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Corporate crime: issues of definition, construction and research
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International marketing ; Vol. 2
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Business strategies for economies in transition : book of readings on CEE countries
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Critical concepts in Asian studies
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ECONIS (ZBW)
178
Showing
1
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10
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178
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1
HBR's 10 must reads on communication ; [1]
Conger, Jay A.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009725317
Saved in:
2
HBR's 10 must reads on Collaboration
2013
Persistent link: https://www.econbiz.de/10009725318
Saved in:
3
The role of communication competencies in international business relationship development
Griffith, David A.
-
2008
Persistent link: https://www.econbiz.de/10003657634
Saved in:
4
Organizational context and the discursive construction of organizing
Sillince, John A.
-
2010
Persistent link: https://www.econbiz.de/10003929921
Saved in:
5
Meaning in organizational communication : why metaphor is the cake, not the icing
Hogler, Raymond
;
Gross, Michael A.
;
Hartman, Jackie L.
; …
-
2010
Persistent link: https://www.econbiz.de/10003929928
Saved in:
6
The politics of gossip and denial in interorganizational relations
Iterson, Ad van
;
Clegg, Stewart
-
2010
Persistent link: https://www.econbiz.de/10003930422
Saved in:
7
Charisma and rhetoric : communicative techniques of international business leaders
Den Hartog, Deanne N.
;
Verburg, Robert M.
-
2006
Persistent link: https://www.econbiz.de/10003805238
Saved in:
8
Selling the brand inside
Mitchell, Colin
-
2009
Persistent link: https://www.econbiz.de/10003785155
Saved in:
9
The storytelling organization : a study of story performance in an office-supply firm
Boje, David M.
-
2009
Persistent link: https://www.econbiz.de/10003785200
Saved in:
10
Knowledge flows within multinational corporations
Gupta, Anil K.
;
Govindarajan, Vijay
-
2009
Persistent link: https://www.econbiz.de/10003824595
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