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Search: subject:"Kommunikation"
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Subject
All
Marketingmanagement
15,952
Marketing management
15,939
Kommunikation
12,589
Communication
9,516
Mobile communications
6,761
Mobilkommunikation
6,761
Interne Kommunikation
5,547
Internal communication
5,503
Theorie
5,462
Theory
5,371
Deutschland
4,103
Konsumentenverhalten
4,059
Consumer behaviour
4,056
Marketing
3,647
Germany
3,561
Kommunikationsmedien
3,168
Communication media
3,167
USA
3,118
United States
2,957
Politische Kommunikation
2,792
Political communication
2,632
Beziehungsmarketing
2,470
Relationship marketing
2,468
Öffentlichkeitsarbeit
2,326
Public relations
2,201
Interkulturelle Beziehungen
2,124
Cross-cultural relations
2,119
Social Web
1,738
Social web
1,738
Online-Marketing
1,652
Geldpolitik
1,610
Strategisches Management
1,609
Internet marketing
1,599
Monetary policy
1,586
Unternehmen
1,582
Welt
1,566
World
1,558
Markenführung
1,554
Brand management
1,549
Innovation
1,389
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Online availability
All
Undetermined
10,091
Free
8,096
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Book / Working Paper
24,836
Article
23,616
Journal
402
Other
18
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Article in journal
17,329
Aufsatz in Zeitschrift
17,329
Aufsatz im Buch
5,991
Book section
5,991
Graue Literatur
5,035
Non-commercial literature
5,035
Working Paper
3,638
Arbeitspapier
3,510
Hochschulschrift
2,647
Thesis
1,997
Collection of articles of several authors
1,684
Sammelwerk
1,684
Aufsatzsammlung
1,031
Lehrbuch
974
Case study
913
Fallstudie
913
Textbook
837
Konferenzschrift
722
Bibliografie enthalten
691
Bibliography included
691
Dissertation u.a. Prüfungsschriften
447
Ratgeber
424
Conference proceedings
384
Guidebook
380
Conference paper
320
Konferenzbeitrag
320
Amtsdruckschrift
302
Government document
302
Reprint
178
Handbook
174
Handbuch
174
Bibliographie
166
Glossar enthalten
132
Glossary included
132
Collection of articles written by one author
121
Sammlung
121
Bibliografie
91
Forschungsbericht
84
Festschrift
71
Fallstudiensammlung
63
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English
36,169
German
11,158
Undetermined
990
French
344
Russian
120
Polish
83
Spanish
68
Swedish
41
Italian
38
Dutch
30
Hungarian
28
Portuguese
14
Ukrainian
12
Bulgarian
11
Danish
10
Romanian
9
Finnish
8
Slovak
8
Norwegian
7
Czech
6
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6
Croatian
5
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5
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3
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3
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2
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1
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1
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1
Indonesian
1
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1
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1
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1
Lithuanian
1
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1
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1
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Author
All
Press, World Trade
159
Bruhn, Manfred
123
Kotler, Philip
87
Zerfaß, Ansgar
82
Asongu, Simplice
76
Ehrmann, Michael
69
Homburg, Christian
65
Meffert, Heribert
65
Jansen, David-Jan
64
Neuenkirch, Matthias
58
Pepels, Werner
58
Haan, Jakob de
57
Siklos, Pierre L.
48
Bauer, Hans H.
47
Esch, Franz-Rudolf
47
Fratzscher, Marcel
44
Hayo, Bernd
43
Kirchgeorg, Manfred
42
Sheth, Jagdish N.
41
Kumar, V.
40
Wiedmann, Klaus-Peter
39
Keller, Kevin Lane
38
Backhaus, Klaus
35
Tomczak, Torsten
35
Blume, Andreas
34
Dewenter, Ralf
34
Kitchen, Philip J.
33
Mast, Claudia
33
McMahon, Michael
33
Geraats, Petra M.
32
Vrontis, Demetris
32
Gerpott, Torsten J.
31
Haucap, Justus
30
Lies, Jan
30
Burmann, Christoph
29
Hargie, Owen
29
Sutter, Matthias
29
Albers, Sönke
28
Hinner, Michael B.
28
Kleinaltenkamp, Michael
28
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Institution
All
Springer Fachmedien Wiesbaden
234
IGI Global
169
National Bureau of Economic Research
137
Europäische Kommission
70
American Marketing Association
59
OECD
45
Verlag Dr. Kovač
33
Haufe-Lexware GmbH & Co. KG
27
Books on Demand GmbH <Norderstedt>
22
Edward Elgar Publishing
19
Nomos Verlagsgesellschaft
19
Springer-Verlag GmbH
19
Organisation for Economic Co-operation and Development
18
Fördergesellschaft Marketing an der Universität Augsburg
17
European Society for Opinion and Marketing Research
15
International Telecommunications Society
15
UNESCO
15
Springer Gabler <Firma>
14
Friedrich-Schiller-Universität Jena
13
Verlag Franz Vahlen
13
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
12
Leipzig
12
Uni-Taschenbücher GmbH
12
Harvard Graduate School of Business Administration
11
Information Resources Management Association
11
NetLibrary, Inc
11
Europäische Kommission / Generaldirektion Bildung und Kultur
10
Peter Lang GmbH
10
W. Kohlhammer GmbH
10
World Bank
10
Deutsche Bücherei <Leipzig>
9
Erasmus Research Institute of Management
9
Stuttgart
9
UVK Verlagsgesellschaft mbH
9
AMACOM
8
Chartered Institute of Marketing
8
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
8
American Management Association
7
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Published in...
All
SpringerLink / Bücher
491
Journal of business research : JBR
439
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Industrial marketing management : the international journal for industrial and high-tech firms
271
Journal of strategic marketing
194
Springer eBook Collection
175
Europäische Hochschulschriften / 5
169
Journal of retailing and consumer services
161
Management communication quarterly : an international journal
155
European journal of marketing : EJM
144
Corporate communications : an international journal
139
NBER working paper series
138
Technological forecasting & social change : an international journal
134
Journal of marketing management : MM
133
Journal of marketing communications
131
Games and economic behavior
129
CESifo working papers
125
The journal of business & industrial marketing
123
Discussion paper / Centre for Economic Policy Research
122
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Research
119
Journal of the Academy of Marketing Science
117
Gabler Edition Wissenschaft
112
Journal of marketing
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
106
NBER Working Paper
105
Working paper
97
Journal of communication management : an international journal
95
Journal of business ethics : JOBE
93
Discussion papers / CEPR
91
Marketing intelligence & planning
89
Journal of economic theory
85
International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Lehrbuch
77
Discussion paper series / IZA
76
Springer eBook Collection / Business and Economics
76
Journal of advertising research
75
Asia Pacific journal of marketing and logistics
71
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Source
All
ECONIS (ZBW)
44,680
USB Cologne (EcoSocSci)
3,870
EconStor
194
BASE
38
RePEc
30
ArchiDok
29
USB Cologne (business full texts)
18
OLC EcoSci
13
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Date (oldest first)
26671
The handbook of business discourse
Bargiela-Chiappini, Francesca
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004949699
Saved in:
26672
Kommunikationscontrolling in Verbindung mit Zielgrößen des Markenwertes : Eine methodische Herangehensweise und Prüfung an einem Fallbeispiel
Pfefferkorn, Eva Julia
-
2009
Persistent link: https://www.econbiz.de/10004949856
Saved in:
26673
Die Moral der Unternehmenskommunikation : lohnt es sich, gut zu sein?
Schmidt, Siegfried J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004951306
Saved in:
26674
The business communication handbook
Dwyer, Judith
-
2009
-
8. ed.
Persistent link: https://www.econbiz.de/10004954605
Saved in:
26675
Werkstatt Unterstützte
Kommunikation
Birngruber, Cordula
(
contributor
)
-
2009
-
Originalausg., 1. Aufl.
Persistent link: https://www.econbiz.de/10004954637
Saved in:
26676
Gewerkschaftskommunikation im Wandel : eine systemtheoretische Analyse der Organisationskommunikation des Schweizerischen, Deutschen und Österreichischen Gewerkschaftsbunds 1972 -...
Lachenmeier, Dominik
-
2009
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004956576
Saved in:
26677
Kommunikation
und Krise : Wie Entscheider die Wirklichkeit definieren
Oltmanns, Torsten
-
2009
Persistent link: https://www.econbiz.de/10004957058
Saved in:
26678
Kommunikation
in der Krise : Einsichten und Erfahrungen
Hering, Ralf
;
Schuppener, Bernd
;
Schuppener, Nina
-
2009
Persistent link: https://www.econbiz.de/10004957607
Saved in:
26679
Handbuch
Kommunikation
: Grundlagen Innovative Ansätze Praktische Umsetzungen
Bruhn, Manfred
-
2009
Persistent link: https://www.econbiz.de/10004958086
Saved in:
26680
Live Communication Management : Ein strategischer Leitfaden zur Konzeption, Umsetzung und Erfolgskontrolle
Kirchgeorg, Manfred
-
2009
Persistent link: https://www.econbiz.de/10004958091
Saved in:
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