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~type_genre:"Article in journal"
~subject:"Corporate reputation"
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Search: subject:"Kommunikationswissenschaft"
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Johnson, Lester W.
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Corporate communications : an international journal
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Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
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2
The effects of the image differentiated positioning strategy on airlines consumer behavior : an application of the schema theory
Park, Yumi
;
Qu, Hailin
;
Lee, Hyangjung
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 498-523
Persistent link: https://www.econbiz.de/10009374125
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