We study how correcting people’s beliefs about social norms and behavioral trends encourages collective action in a setting where the desired behavior is not yet prevalent. In a field experiment among 1,709 subjects, we test whether low sign-up rates for a recycling program in urban Peru can...

Democratic backsliding across consolidated democracies has led scholars to decry the harm to democratic norms. However, democratic norms remain largely under-theorized phenomena. This conceptual gap holds implications for one of the primary drivers of backsliding: voters who prioritize...

Understanding how employees act at work to save energy and the meaning for sustainability and environmental protection is essential. This research aimed to analyze the influences of Subjective Norms (SN), Descriptive Norms (DN), and Environmental Knowledge (EK) on employees' intention to save...

In this paper, we investigate how attachment to religion is connected to conservative gender role beliefs and to what extent they, in turn, materialize into fertility decisions. We also test the hypothesis that exposure to gender-progressive political regimes and ideology can weaken this chain...