This paper experimentally tests the effectiveness of two short edutainment campaigns (under 25 minutes) delivered through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women (VAW) in India. Participants were randomly assigned to watch...

It is now abundantly clear that social norms channel behavior and impact economic development. This insight leads to the question: How do social norms evolve? This survey examines research that relies on geography to explain the development of social norms, and suggests that religion and family...

I construct a novel measure of misogyny using Google Trends data on searches that include derogatory terms for women. I show that misogyny is an economically meaningful and statistically significant predictor of the wage gap, and use it to test the predictions of two influential labor market...

Social norms can mitigate the effectiveness of formal institutions, in particular the way legal reforms may affect women's autonomy. We examine this question in the context of ethnic variation in traditional post-marital cohabitation, i.e. matrilocality versus patrilocality. We use...

This paper presents a new set of stylized facts about the global variation in universalism, leveraging hypothetical money allocation tasks deployed in representative samples of 64,000 people from 60 countries. Our data reveal large variation in universalism within and across countries, which...

In this paper we examine how traditional institutions like caste interact with socio-economic status to mediate the perception of gender roles and attitudes around female labour force participation. We use third party vignettes to directly test the validity of the hypothesis that lower castes...

We assess the role of gender-conforming social norms in household decision-making and gender inequalities in the labor market with a parsimonious household model that endogenizes commuting time. Using the American Community Survey 2008-2019, we test the model predictions and find that women in...

Using different production function models, we study the causal association between adolescence development and the increase in the gap in math performance between boys and girls. We use data from the 1958 British National Child Development Study, a longitudinal survey of all British children...

With only 32% of active age women in the labor market, Guatemala is an upper middle-income country with one of the lowest rates of female labor force participation in the Latin America and the Caribbean region, and in the world. The rate of female labor participation is especially low in the...

Peer observation can influence social norm perceptions as well as behavior in various moral domains, but is the tendency to be influenced by and conform with peers domain-general? In an online experiment (N = 815), we studied peer effects in honesty and cooperation and tested the...