This article explores consumer perceptions of different grounds by which online prices can be personalised. We conducted a survey among Dutch consumers (n = 727) presenting them with 25 segmentation bases, drawing from legally permissible and legally prohibited grounds. We then ranked these...

We provide evidence that the social norm (expectation) that adults work has a substantial detrimental causal effect on the mental well-being of unemployed men in mid-life, as substantial as, e.g., the detriment of being widowed. As their peers in age retire and the social norm weakens, the...

Men and women often sort into different jobs, and male-dominated jobs typically pay more than female-dominated ones. Why is that the case? We propose a model where workers have heterogeneous attitudes with respect to the social norms that define gender prescribed occupations and face endogenous...

This research investigates why some women like STEM occupations more than others. We show that this phenomenon is rooted in historical kin-based norms and specific aspects of cognition, perceptions, and aspirations enforced by the normative demands of ancestral societies. Using a sub-population...

Using a representative survey of the Italian population (N=1,501), we elicit gender norms regarding the sharing of domestic chores within couples, employing the methodology of Krupka and Weber (2013). Two vignettes present hypothetical scenarios in which the partners' labor supply, chore...

This field experiment investigates the causal impact of mothers’ perceptions of gender norms on their employment attitudes and labor-supply expectations. We provide mothers of young children in Germany with information about the prevailing gender norm regarding maternal employment in their...

We introduce a novel concept, group image concerns, showing that individuals change their behavior and are willing to incur personal costs to cultivate a positive image of their groups. We develop an experimental method to identify and quantify group image concerns, and conduct a series of...

Every month, millions of women worldwide face challenges managing their menstrual hygiene, suffering negative impacts on their health, education, and productivity. Cultural taboos and social norms may contribute to harmful health behaviors and may also interfere with attempts to improve...