This study investigates the sudden disappearance of foot-binding, a costly custom practiced for centuries in China and Taiwan prior to its demise. We estimate the numbers of women who unbound their feet in response to the rapid growth of the sugarcane cultivation in Taiwan in the early 20th...

We test the importance of social norms for market interactions associated with negative real-world externalities in a large-scale experiment with a heterogeneous population sample from Germany. The majority of experimental participants refuses to trade, thus behaving in a moral way. Our data...

Recent UN data show that the lifetime fertility of women in developed countries has fallen below 2.1 live births. By contrast, fertility rates in most developing countries have remained quite high despite falling mortality rates. This paper examines the effect of culture on fertility outcomes in...

I develop a dynamic model with forward looking agents, and show that social pressure is effective in generating provision in a public good game: after a small group of agents start contributing to the public good, other agents decide to contribute as well due to a fear of being punished, and...

Although microfinance started as a movement to improve women's economic wellbeing through increased female entrepreneurship in particular, its impact on women's attitudes toward and participation in the labour market is not fully understood. We fill this gap by combining data on branch locations...

A large fraction of households have very little savings buffer and are therefore vulnerable to financial shocks. This paper examines whether a social norm nudge can induce such households to save more. We ran a large-scale field experiment at a retail bank in the Netherlands. We find that...

We investigate the impact of male-female conflict over gender norms on marital outcomes. As marriage requires mutual agreement regarding the role of husband and wife, we hypothesize that a person who is less likely to encounter a potential mate with similar gender norms will face a lower chance...

Previous research examining attitudes toward foreigners and immigration has focused primarily on economic, socioeconomic, and cultural variables to explain the different attitudes of individuals toward foreigners. With my research, I add language as another dimension to explain these...

Can elections change people’s ideas about what is ethically right and what is wrong? A number of recent observations suggest that social norms can change rapidly as a result of election outcomes. We explore this conjecture using a controlled online experiment. In our experiment, participants...

Hypocrisy is the act of claiming moral standards to which one's own behavior does not conform. Instances of hypocrisy, such as the supposedly green furnishing group IKEA's selling of furniture made from illegally felled wood, are frequently reported in the media. In a controlled and incentivized...