Our starting point is the following simple but potentially underappreciated observation: When assessing willingness to pay (WTP) for hedonic features of a product, the results of such measurement are influenced by the context in which the consumer makes her real or hypothetical choice or in...

Marital rape and intimate partner violence are controversial issues all over the world either because they are recognised as criminal acts and strongly condemned, or because they are silenced as something that belongs to the private sphere and should not be the object of public scrutiny. In...

In Malawi, only 5% of parents state that the right age for a woman to marry is below 18, but 42% of girls get married before they reach that legal age. We document that social image concerns are likely an important mechanism behind that wedge: where the prevalence of child marriage is high,...

We conduct a lab-in-the-field experiment with 567 children, aged four to eleven, in which we investigate the effect of social norms on lying and test whether norm sensitivity changes with age. Children think about a number between 1 and 6 in private, then roll a die, and report whether the...

In a setting where inequality is ingrained and largely unavoidable (battle of the sexes), we investigate whether subjects condition their behaviour on the gender of their co-player. In order to identify the role of culture and gender norms, we run the experiment in two countries, Norway and...

This paper examines the hypothesis that cooperation depends on the aspirations that individuals hold for their community welfare and tests whether videos that depict either a successful example of collective action or living conditions in rural areas can shape community aspirations and increase...

We propose that community aspirations defined as the preferences for goals that increase communal well-being are an important determinant of cooperation in collective action problems. This paper conceptualizes community aspirations and investigates whether the proposed measure is associated with...