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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Experiment"
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Experiment
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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Markenimage
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Beziehungsmarketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
78
Journal of economic behavior & organization : JEBO
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of behavioral and experimental economics
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
46
Psychology & marketing
42
Journal of behavioral decision making
40
Food policy : economics planning and politics of food and agriculture
39
Journal of marketing research : JMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
29
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
International journal of hospitality management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Information systems research : ISR
25
CESifo working papers
24
Discussion paper
24
Discussion paper series / IZA
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Experimental economics : a journal of the Economic Science Association
22
Marketing letters : a journal of research in marketing
20
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Tourism management : research, policies, practice
19
Working paper / National Bureau of Economic Research, Inc.
19
American journal of agricultural economics
17
European economic review : EER
16
Journal of retailing
16
Journal of travel and tourism marketing
16
Working papers in economics and statistics
16
International journal of consumer studies
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of marketing communications
15
Economics letters
14
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
14
Working paper series
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ECONIS (ZBW)
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Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
2
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
3
Does the devil wear Prada? : luxury product experiences can affect prosocial behavior
Wang, Yajin
;
John, Deborah Roedder
;
Griskevicious, Vladas
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10012506520
Saved in:
4
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Saved in:
5
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
6
Age differences in children's happiness from material goods and experiences : the role of memory and theory of mind
Chaplin, Lan Nguyen
;
Lowrey, Tina M.
;
Ruvio, Ayalla A.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 572-586
Persistent link: https://www.econbiz.de/10012494696
Saved in:
7
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
8
Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang
;
Swait, Joffre
;
Chen, Yuxin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
Saved in:
9
Sharing product harm information : the effects of self-construal and self-relevance
Akpinar, Ezgi
;
Verlegh, Peeter
;
Smidts, Ale
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011882565
Saved in:
10
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
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