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~subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : MM"
~person:"Uncles, Mark D."
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Consumer behaviour
Konsumentenverhalten
3
1999-2003
1
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
China
1
E-commerce
1
Elderly people
1
Electronic Commerce
1
Markenimage
1
Markentreue
1
Marketing
1
Relationship marketing
1
Stadtbevölkerung
1
Urban population
1
Viral marketing
1
Virales Marketing
1
WOM
1
age
1
consumers
1
older
1
purchase decisions
1
sex
1
social influence
1
word of mouth
1
Ältere Menschen
1
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English
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Uncles, Mark D.
Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
Cronin, James
2
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Journal of marketing management : MM
Australasian marketing journal
3
Journal of business research : JBR
2
Retailing in the 21st century : current and future trends
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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1
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
2
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
3
Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 497-517
Persistent link: https://www.econbiz.de/10003492225
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