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~subject:"Consumer behaviour"
~person:"Bagozzi, Richard P."
~isPartOf:"Journal of marketing theory and practice : JMTP"
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Bagozzi, Richard P.
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How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
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