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~subject:"Internet marketing"
~subject:"Consumer behaviour"
~type_genre:"Interview"
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Search: subject:"Konsumentenverhalten"
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Internet marketing
Consumer behaviour
Konsumentenverhalten
16
Deutschland
4
Germany
4
Marketing
3
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Brand management
2
Credit card
2
Kreditkarte
2
Markenführung
2
Relationship marketing
2
Advertising planning
1
Age group
1
Altersgruppe
1
Australia
1
Australien
1
BKM
1
Bargeldloser Zahlungsverkehr
1
Behavioral economics
1
Beiersdorf AG
1
Brand
1
Brand image
1
Brand loyalty
1
Chipkarte
1
Comparison
1
Consumer policy
1
Consumer research
1
Cosmetics industry
1
Design
1
Digitalisierung
1
Digitization
1
EU countries
1
EU-Staaten
1
EUFISERV
1
Economic research
1
Einkommensverteilung
1
Electronic Banking
1
Electronic banking
1
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2
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1
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Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Interview
Article in journal
48,562
Aufsatz in Zeitschrift
48,562
Graue Literatur
7,232
Non-commercial literature
7,232
Working Paper
5,781
Arbeitspapier
5,780
Aufsatz im Buch
4,838
Book section
4,838
Hochschulschrift
2,366
Thesis
1,710
Collection of articles of several authors
1,050
Sammelwerk
1,050
Aufsatzsammlung
595
Conference paper
506
Konferenzbeitrag
506
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
298
Sammlung
298
Konferenzschrift
292
Case study
245
Fallstudie
245
Lehrbuch
228
Amtsdruckschrift
202
Government document
202
Textbook
195
Reprint
182
Conference proceedings
153
Statistik
71
Systematic review
69
Übersichtsarbeit
69
Statistics
62
Ratgeber
52
Handbook
51
Handbuch
51
Forschungsbericht
50
Market information
50
Marktinformation
50
Glossar enthalten
45
Glossary included
45
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Language
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English
10
German
6
Author
All
Bruggink, Diederik
2
Wittenberg, Erich
2
Alexander, Maedche
1
Ariely, Dan
1
Askegaard, Søren
1
Braun, Laura
1
Bruhn, Manfred
1
Canko, Soner
1
Carbonaro, Simonetta
1
Cronin, James
1
Diller, Hermann
1
Domke, Britta
1
Fichtner, Ferdinand
1
Fitchett, James
1
Heaney, Joo-Gim
1
Hopkins, Michael S.
1
Keser, Claudia
1
Konrad, Birgit
1
Mädche, Alexander
1
Nota, Pieter
1
Otterbring, Tobias
1
Roche, Catherine
1
Seeger, Christoph
1
Sennhauser, Peter
1
Vaih-Baur, Christina
1
Verbeek, Ernst
1
Walker, Karen
1
Wortmann, Christoph
1
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Published in...
All
Harvard-Business-Manager : das Wissen der Besten
2
Journal of payments strategy & systems
2
MIT sloan management review
2
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
DIW economic bulletin
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
Edition Horizont
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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Source
All
ECONIS (ZBW)
16
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1
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10
of
16
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Date (newest first)
Date (oldest first)
1
Consumer culture theory and its contented discontent : an interview with Søren Askegaard
Askegaard, Søren
(
interviewee
);
Cronin, James
(
interviewer
)
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10013206502
Saved in:
2
"Rising income inequality inhibits consumer demand" : five Questions for Ferdinand Fichtner
Fichtner, Ferdinand
(
interviewee
); …
- In:
DIW economic bulletin
7
(
2017
)
10
,
pp. 122
Persistent link: https://www.econbiz.de/10011629501
Saved in:
3
Interview with Joerg Mimmel on "digitalization of purchasing at Bosch
Mädche, Alexander
(
interviewee
); …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
6
,
pp. 755-758
Persistent link: https://www.econbiz.de/10012131681
Saved in:
4
Mehr Mann, mehr Umsatz
Otterbring, Tobias
(
interviewee
)
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
5
,
pp. 18-19
Persistent link: https://www.econbiz.de/10012004099
Saved in:
5
Walking in the customers' shoes
Walker, Karen
(
interviewee
);
Wortmann, Christoph
(
interviewer
)
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
6
,
pp. 62-66
Persistent link: https://www.econbiz.de/10012003328
Saved in:
6
Switching card transactions in Europe : an interview with Ernst Verbeek
Verbeek, Ernst
(
interviewee
);
Bruggink, Diederik
(
interviewer
)
- In:
Journal of payments strategy & systems
11
(
2017
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10011667317
Saved in:
7
The Turkish payment market and its specifics : an interview with Soner Canko
Canko, Soner
(
interviewee
);
Bruggink, Diederik
(
interviewer
)
- In:
Journal of payments strategy & systems
10
(
2016
)
3
,
pp. 230-237
Persistent link: https://www.econbiz.de/10011667010
Saved in:
8
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10011385553
Saved in:
9
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
10
What the "green" consumer wants
Roche, Catherine
;
Hopkins, Michael S.
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 87-89
Persistent link: https://www.econbiz.de/10003884777
Saved in:
1
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