Charakteristika des Mobile Marketing -- Wesen und Formen der Kontextorientierung -- Einflussfaktoren für die Entwicklung mobiler Kampagnenmanagementlösungen -- Spezifikation von Softwarefunktionalitäten zur kontextorientierten Steuerung des Mobile Marketing -- Evaluierung der...

"This book provides an overview of emerging trends in context-aware computing, pervasive and smart environments, as well as research on applications of pervasive technologies in healthcare organizations, work environments, and educational settings"--Provided by publisher.

In recent years instant messaging tools have been successfully introduced to support communication and collaboration processes in work environments. Research suggests that the use of instant messaging tools lead to an increased feeling of connectedness, social presence and awareness within a...

Advances in mobile computing, wireless communications, mobile positioning, and sensor technologies have given rise to a new class of context-aware mobile and ubiquitous applications. Context-Aware Mobile and Ubiquitous Computing for Enhanced Usability: Adaptive Technologies and Applications...

Kontextbezogene Systeme, d.h. Informatiksysteme, die mittels Sensortechnik ein digitales Abbild der realen Umgebung herstellen, haben ein enormes wirtschaftliches Potenzial und sind Gegenstand intensiver Forschung. Insbesondere Systeme allgegenwärtiger Datenverarbeitung werden von der...