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Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf & Henkel-Fallstudie
Mattmüller, Roland
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2004
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002127196
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Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf &-Henkel-Fallstudie
Mattmüller, Roland
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2000
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1. Aufl.
Persistent link: https://www.econbiz.de/10001459425
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