Franses, Ph.H.B.F. - Erasmus University Rotterdam, Econometric Institute - 2004
models, these techniques draw heavily on
simulation techniques.
Key words and phrases: Forecasting, Marketing, Koyck model … I will do
in this chapter. These models are the Koyck model to relate advertising with sales,
the attraction model to … the relevant confidence bounds.
The Koyck model
Although the general ADL model seems to gain popularity in advertising …