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~subject:"Cultural identity"
~accessRights:"restricted"
~person:"Das, Manish"
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Cultural identity
Consumer behaviour
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Konsumentenverhalten
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National culture
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Nationalkultur
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Ethnic group
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Ethnische Gruppe
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Kulturelle Identität
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Migranten
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Acculturation
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Asiatisch-pazifischer Raum
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Brand management
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Consumer Culture Theory
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Consumer ethnocentrism
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Culture
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Emerging economies
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Ethnic Identity
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Fashion luxury consumption
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Internationales Marketing
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Luxury goods
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Luxusgüter
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Markenführung
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Das, Manish
Cleveland, Mark
5
Messner, Wolfgang
5
Tubadji, Annie
5
Ashraf, Badar Nadeem
4
Huang, Songshan
4
Minkov, Michael
4
Verdier, Thierry
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El Ghoul, Sadok
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Evan, Tomáš
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Amoo, Nii
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Ang, Soon
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Arshad, Sidra
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Ayoko, Oluremi B.
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Bauer, Florian
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
2
Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region
Das, Manish
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012389998
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