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~isPartOf:"Nonprofit marketing : sectoral applications"
~isPartOf:"Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur"
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Cultural sector
10
Kultursektor
10
Brand
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Markenartikel
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Nonprofit marketing
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Nonprofit-Marketing
4
Arts
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Kunst
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Baecker, Dirk
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Nonprofit marketing : sectoral applications
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
International journal of arts management
44
Journal of cultural economics
30
Kompendium Kulturmanagement : Handbuch für Studium und Praxis
27
Kulturmarketing
26
Regionale Kooperationen im Kulturbereich : theoretische Grundlagen und Praxisbeispiele
25
Journal of cultural management and cultural policy
19
International cultural policies and power
17
SpringerLink / Bücher
16
Copyright in the cultural industries
15
Springer eBook Collection
14
Creative cities, cultural clusters and local economic development
13
Kultur- und Kreativwirtschaft im deutschen Mittelstand
12
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
11
Handbook of the economics of art and culture : volume 1
11
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
9
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
8
Regional studies
8
Arts and the market : AAM
7
Creative industries and innovation in Europe : concepts, measures and comparative case studies
7
Routledge research in the creative and cultural industries
7
The metamorphosis of cultural and creative organizations : exploring change from a spatial perspective
7
Discovering the creative industries
6
Journal of business research : JBR
6
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
6
Kultur- und Museumsmanagement
6
Kunst- und Kulturmanagement
6
Research in the sociology of organizations
6
Studies and documents on cultural policies
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Critical concepts in media and cultural studies
5
Cultural Entrepreneurship - Gründen in der Kultur- und Kreativwirtschaft
5
Culture, tourism and the centre for education statistics : research papers
5
Edward Elgar E-Book Archive
5
Essentials
5
International journal of entrepreneurship and small business : IJESB
5
Nicht-Besucherforschung : Audience Development für Kultureinrichtungen
5
Nonprofit and voluntary sector quarterly
5
Papers in regional science : the journal of the Regional Science Association International
5
Schriften zum Kultur- und Museumsmanagement
5
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ECONIS (ZBW)
10
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1
Kulturelle Identität und Place Branding im Internet zwischen Steuerung und Eigendynamik : der Fall Spanien
Montiel Alafont, Francisco Javier
-
2011
Persistent link: https://www.econbiz.de/10009409066
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2
Auf dem Wege zur Universalmarke : die Produktkommunikation von Kultur- und Freizeitanbietern
Gries, Rainer
;
Krovat, Katharina
-
2011
Persistent link: https://www.econbiz.de/10009409067
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3
Markenaudit für Kulturinstitutionen : Skizze eines Instruments zur Professionalisierung der Markenführung im
Kultursektor
Baumgarth, Carsten
-
2011
Persistent link: https://www.econbiz.de/10009409068
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4
Markenvorstellung als Determinante des Weiterempfehlungsverhaltens im Kulturbereich
Bekmeier-Feuerhahn, Sigrid
;
Sikkenga, Jörg
;
Dippmann, Anne
-
2011
Persistent link: https://www.econbiz.de/10009409069
Saved in:
5
"Not in our name!" : branding als widerständige Kulturtechnik?
Berg, Karen van den
-
2011
Persistent link: https://www.econbiz.de/10009409074
Saved in:
6
Culture switch and culture brands
Baecker, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009409075
Saved in:
7
Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.
;
Cutler, Bob D.
-
2008
Persistent link: https://www.econbiz.de/10003717586
Saved in:
8
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
9
Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda
;
Padanyi, Paulette
-
2008
Persistent link: https://www.econbiz.de/10003717592
Saved in:
10
Entrepreneurship and leadership in marketing the arts
Colbert, François
-
2008
Persistent link: https://www.econbiz.de/10003717594
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