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Search: subject:"Kultursponsoring"
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Sponsoring
432
Sponsorship
428
Sportmarketing
167
Sports marketing
167
Consumer behaviour
155
Konsumentenverhalten
155
Sport
135
Sports
130
Professional sports
98
Profisport
98
Advertising effects
90
Werbewirkung
90
Brand management
73
Markenführung
73
Sport event
73
Sportveranstaltung
73
Football
72
Fußball
72
Brand image
67
Markenimage
67
sponsorship
64
Online-Marketing
57
Internet marketing
56
Marketingmanagement
54
Marketing management
53
Advertising
36
Corporate Social Responsibility
36
Werbung
36
Öffentlichkeitsarbeit
36
Public relations
35
Corporate social responsibility
34
Sport organization
33
Sportorganisation
33
Deutschland
30
Germany
30
Social Web
30
Social web
30
Arbeitsgruppe
22
Relationship marketing
22
Team
22
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176
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364
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68
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22
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10
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Sammelwerk
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English
386
German
46
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Jensen, Jonathan A.
15
Cornwell, T. Bettina
11
Koronios, Konstantinos
9
Woisetschläger, David
7
Breuer, Christoph
6
Bruhn, Manfred
6
Grohs, Reinhard
6
Kwak, Dae Hee
6
Boronczyk, Felix
5
Dalakas, Vassilis
5
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
Bee, Colleen
4
Biscaia, Rui
4
Bouchet, Adrien
4
Breuer, Markus
4
Cobbs, Joe B.
4
Glewwe, Paul
4
Görlich, Daniel
4
Hudders, Liselot
4
King, Jesse
4
Lawley, Meredith
4
Mazodier, Marc
4
Rumpf, Christopher
4
Schönberner, Jan
4
Takeda, Fumiko
4
Tyler, B. David
4
Wakefield, Lane
4
Walkup, Brian R.
4
Weeks, Clinton S.
4
Woratschek, Herbert
4
Wydick, Bruce
4
Backhaus, Christof
3
Boerman, Sophie C.
3
Carrillat, François A.
3
Chang, Yonghwan
3
Chien, P. Monica
3
Dreisbach, Jan
3
Evans, Nathaniel J.
3
Huh, Jisu
3
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Springer Fachmedien Wiesbaden
9
Technische Universität Braunschweig
2
Edward Elgar Publishing
1
IGI Global
1
National Bureau of Economic Research
1
Springer-Verlag GmbH
1
Universität Leipzig
1
Universität Wien
1
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Journal of business research : JBR
26
Journal of sport management : the official journal of the North American Society of Sport Management
21
European Sport management quarterly : ESMQ
20
International journal of sports marketing & sponsorship
19
SpringerLink / Bücher
19
International journal of advertising : the review of marketing communications
15
Sport management review
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
Journal of advertising research
11
Springer eBook Collection
10
Journal of promotion management : innovations in planning and applied research
9
International journal of sport management and marketing : IJSMM
8
International journal of advertising : the quarterly review of marketing communications
7
Research
6
Sport, Business and Management : an international journal ; SBM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of strategic marketing
5
Springer eBook Collection / Business and Economics
5
The journal of business & industrial marketing
5
European journal of marketing : EJM
4
Journal of advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Management-Reihe Corporate Social Responsibility
4
The journal of brand management : an international journal
4
Applied Marketing Science / Angewandte Marketingforschung
3
Innovatives Markenmanagement
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport finance
3
Journal for global business advancement : JGBA
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
AMS review : official publication of the Academy of Marketing Science
2
Academy of Management journal : AMJ
2
Applied economics
2
Asia Pacific journal of marketing and logistics
2
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ECONIS (ZBW)
432
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1
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10
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432
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1
#sponsored : a systematic literature review and theoretical framework of gambling sponsorship research
De Jans, Steffi
;
Hudders, Liselot
;
Constandt, Bram
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 434-453
Persistent link: https://www.econbiz.de/10014575296
Saved in:
2
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
4
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
5
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
6
Different outcomes for different founders? : local organizational sponsorship and entrepreneurial finance
Clayton, Paige
- In:
Small business economics : an international journal
62
(
2024
)
1
,
pp. 23-62
Persistent link: https://www.econbiz.de/10014631640
Saved in:
7
Participant or spectator? : comprehending the sport sponsorship process from different perspectives
Koronios, Konstantinos
;
Thrassou, Alkis
;
Ntasis, Lazaros
; …
- In:
EuroMed journal of business
19
(
2024
)
2
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014557602
Saved in:
8
Sponsored product-based competition and customer engagement : a study of an esports competition in the video game industry
Jo, Wooyong
;
Lewis, Michael
- In:
Production and operations management : the flagship …
33
(
2024
)
3
,
pp. 795-816
Persistent link: https://www.econbiz.de/10014576797
Saved in:
9
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
10
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
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