//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kultursponsoring"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
5
Markenführung
5
Sponsoring
5
Sponsorship
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Brand
3
Markenartikel
3
Qualitative research
2
Advertising effects
1
Beziehungsmarketing
1
Brand associations
1
Brand evaluation
1
Brand identification
1
Brand loyalty
1
Brand name placement
1
Corporate tattoos
1
Customer engagement
1
Football
1
Fußball
1
Markentreue
1
Marketing
1
Product Placement
1
Product placement
1
Professional sports
1
Profisport
1
Relationship marketing
1
Song lyrics
1
Sponsorship disclosure
1
Sportmarketing
1
Sports marketing
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Thomas, Robert James
2
Bal, Anjali
1
Leeds, Christopher
1
Rains, Samantha
1
Renard, Nicolas
1
Sitz, Lionel
1
Van Vaerenbergh, Yves
1
Weidner, Kelly
1
more ...
less ...
Published in...
All
The journal of product & brand management
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Ifo-Studien zu Kultur und Wirtschaft
5
Journal of nonprofit & public sector marketing
5
KulturKommerz
5
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer reactions to paid versus unpaid brand name placement in song lyrics
Van Vaerenbergh, Yves
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
Saved in:
2
Tattooing and brand sponsorship : how far is too far?
Weidner, Kelly
;
Bal, Anjali
;
Rains, Samantha
;
Leeds, …
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 387-393
Persistent link: https://www.econbiz.de/10011607140
Saved in:
3
Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Saved in:
4
An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Thomas, Robert James
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 304-321
Persistent link: https://www.econbiz.de/10010422965
Saved in:
5
Maximising sponsorship opportunities : a brand model approach
Renard, Nicolas
;
Sitz, Lionel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10009231636
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->