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~person:"Johnston, Margaret A."
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Search: subject:"Kultursponsoring"
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Sponsoring
6
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6
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business raltionship satisfaction
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Johnston, Margaret A.
Bruhn, Manfred
40
Cornwell, T. Bettina
33
Jensen, Jonathan A.
26
Hermanns, Arnold
25
Nufer, Gerd
22
Woisetschläger, David
20
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
13
Lacey, Russell
13
Breuer, Christoph
12
Grohs, Reinhard
12
Koronios, Konstantinos
12
O'Reilly, Norm
12
Marwitz, Christian
11
Bühler, André W.
9
Astous, Alain d'
8
Backhaus, Christof
8
Biscaia, Rui
8
Meenaghan, John A.
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Dimitropoulos, Panagiotis
7
Glogger, Anton
7
Hummel, Marlies
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Schwaiger, Manfred
7
Bortoluzzi Dubach, Elisa
6
Bouchet, Adrien
6
Burmann, Christoph
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dietl, Helmut
6
Filis, George N.
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Journal of promotion management : JPM
2
Asia Pacific journal of marketing and logistics
1
International journal of sport management and marketing : IJSMM
1
Journal of marketing management : MM
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
Conceptual foundations of sponsorship research
Johnston, Margaret A.
;
Spais, George S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10011305236
Saved in:
2
The sum of all fears : stakeholder responses to sponsorship alliance risk
Johnston, Margaret A.
- In:
Tourism management perspectives : TMP
15
(
2015
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011342250
Saved in:
3
Rules of engagement : a discrete choice analysis of sponsorship decision making
Johnston, Margaret A.
;
Paulsen, Neil
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 634-663
Persistent link: https://www.econbiz.de/10010375847
Saved in:
4
The evolution of scholarly research on sponsorship : expectations about the future of this research domain
Spais, George S.
;
Johnston, Margaret A.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10010399910
Saved in:
5
The influence of club and sponsor images and club-sponsor congruence in the Australian Football League
Johnston, Margaret A.
;
Paulsen, Neil
- In:
International journal of sport management and marketing …
9
(
2011
)
1/2
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009232483
Saved in:
6
The impact of sponsorship announcements on shareholder wealth in Australia
Johnston, Margaret A.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 156-178
Persistent link: https://www.econbiz.de/10003977182
Saved in:
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