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~subject:"Online-Marketing"
~person:"Calabuig-Moreno, Ferran"
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Calabuig-Moreno, Ferran
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Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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