//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~person:"Boronczyk, Felix"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kultursponsoring"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
5
Sponsorship
5
Sport event
3
Sportmarketing
3
Sports marketing
3
Sportveranstaltung
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Advertising effects
1
Ankündigungseffekt
1
Announcement effect
1
Arbeitsgruppe
1
Attention
1
Brand extension
1
Brand image
1
Brand personality
1
Börsenkurs
1
Capital income
1
Corruption
1
Deutschland
1
Ereignisstudie
1
Event study
1
Eye tracking
1
Football
1
Fußball
1
Germany
1
Image transfer
1
Indirect marketing
1
Kapitaleinkommen
1
Korruption
1
Live broadcasts
1
Markenimage
1
Markentransfer
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Netherlands
1
Niederlande
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Boronczyk, Felix
Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
12
Nufer, Gerd
12
Breuer, Christoph
11
Bruhn, Manfred
11
Grohs, Reinhard
11
Hermanns, Arnold
11
Mazodier, Marc
11
O'Reilly, Norm
10
Woisetschläger, David
10
Koronios, Konstantinos
9
Scheinbaum, Angeline Close
9
Astous, Alain d'
8
Biscaia, Rui
8
Lacey, Russell
8
Bühler, André W.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Meenaghan, John A.
7
Rumpf, Christopher
7
Schnittka, Oliver
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dimitropoulos, Panagiotis
6
Johnston, Margaret A.
6
Weeks, Clinton S.
6
Backhaus, Christof
5
Chien, P. Monica
5
Kim, Yu Kyoum
5
Marwitz, Christian
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Séguin, Benoit
5
Tyler, B. David
5
more ...
less ...
Published in...
All
Journal of business research : JBR
2
European Sport management quarterly : ESMQ
1
International journal of sport finance
1
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
3
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
Saved in:
4
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
5
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->