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~type:"article"
~person:"Boronczyk, Felix"
~person:"Kwak, Dae Hee"
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Search: subject:"Kultursponsoring"
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Sponsoring
12
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12
Consumer behaviour
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Boronczyk, Felix
Kwak, Dae Hee
Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
12
Nufer, Gerd
12
Breuer, Christoph
11
Bruhn, Manfred
11
Grohs, Reinhard
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Hermanns, Arnold
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Mazodier, Marc
11
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10
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10
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9
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8
Biscaia, Rui
8
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8
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7
Ko, Yong Jae
7
Meenaghan, John A.
7
Rumpf, Christopher
7
Schnittka, Oliver
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dimitropoulos, Panagiotis
6
Johnston, Margaret A.
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Weeks, Clinton S.
6
Backhaus, Christof
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Chien, P. Monica
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Kim, Yu Kyoum
5
Marwitz, Christian
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Olson, Erik L.
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Prendergast, Gerard P.
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Quester, Pascale
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Ryan, Annmarie
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European Sport management quarterly : ESMQ
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
International journal of sport finance
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan
;
Kwak, Dae Hee
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222
Saved in:
2
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
3
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
4
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
5
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
Saved in:
6
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
7
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
8
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
9
Feelings of gratitude : a mechanism for consumer reciprocity
Kim, Yu Kyoum
;
Smith, Robert D.
;
Kwak, Dae Hee
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10011890929
Saved in:
10
Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
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