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~type:"article"
~subject:"Marketingmanagement"
~isPartOf:"Applied financial economics letters"
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Ereignisstudie
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Event marketing
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Marketing management
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Public relations
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Lalountas, Dionysis Antonios
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Tsiotsou, Rodoula
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Applied financial economics letters
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Marketing intelligence & planning
3
Psychology & marketing
3
Die Ökonomie des Sports in den Medien
2
European journal of marketing : EJM
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
Business horizons
1
Corporate communications : an international journal
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Fokus Mittelstand : Einzelaspekte der Mittelstandsforschung
1
Integrated marketing communication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of hospitality management
1
International journal of innovation and technology management
1
International journal of internet marketing and advertising : IJIMA
1
International studies of management & organization : ISMO
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
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Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Tsiotsou, Rodoula
;
Lalountas, Dionysis Antonios
- In:
Applied financial economics letters
1
(
2005
)
4
,
pp. 259-262
Persistent link: https://www.econbiz.de/10003016833
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