//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~subject:"Marketingmanagement"
~person:"Astous, Alain d'"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kultursponsoring"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Sponsoring
8
Sponsorship
8
Advertising effects
3
Werbewirkung
3
Marketing management
2
Sportmarketing
2
Sports marketing
2
congruence
2
Advertising
1
Athletes
1
Brand extension
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Competition
1
Consumer behaviour
1
Endorsement
1
Erfolgsfaktor
1
Experiment
1
Identification
1
Kognition
1
Konsumentenverhalten
1
Legitimacy
1
Legitimität
1
Macht
1
Markenimage
1
Markentransfer
1
Marketing
1
Power
1
Public relations
1
Recall
1
Recognition
1
Relationship
1
Scandal
1
Sport
1
Sport event
1
Sportler
1
Sports
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Astous, Alain d'
Cornwell, T. Bettina
5
Carrillat, François A.
3
Jensen, Jonathan A.
3
Woisetschläger, David
3
Bruhn, Manfred
2
Cobbs, Joe
2
Kiendl, Stephanie C.
2
Kwak, Dae Hee
2
Meyer, Jörn-Axel
2
Michaelis, Manuel
2
Nufer, Gerd
2
Roy, Donald P.
2
Ryan, Annmarie
2
Abdellah, Chaiech
1
Ahlert, Dieter
1
Ahn, Sungsook
1
Althoff, Stephan
1
Backhaus, Christof
1
Barth, Stefan
1
Batt, Verena
1
Beinborn, Peter
1
Benkenstein, Martin
1
Bergvist, Lars
1
Blut, Markus
1
Bolat, Elvira
1
Bornemann, Torsten
1
Boronczyk, Felix
1
Bouchet, Adrien
1
Branscombe, Nyla R.
1
Breuer, Christoph
1
Brock, Christian
1
Bu, Yi
1
Buchsteiner, Stefan
1
Burton, Scot
1
Bühler, André
1
Bühler, André W.
1
Cahill, Jonnie
1
Catry, Bernard
1
Chan, Kwong
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
2
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->