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~subject:"Social Web"
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Search: subject:"Kultursponsoring"
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Social Web
Sponsoring
1,052
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1,051
Sportmarketing
340
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340
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248
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248
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230
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European Sport management quarterly : ESMQ
3
International journal of advertising : the review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sports marketing & sponsorship
2
Journal of promotion management : innovations in planning and applied research
2
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2
Young consumers : insight and ideas for responsible marketers
2
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1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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1
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1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
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1
Journal of media business studies
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision
1
Online communities and open innovation : governance and symbolic value creation
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of high technology management research
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ECONIS (ZBW)
39
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Influencer advertising : facilitating poor-fitting influencer posts
Hawkins, Matthew A.
;
Saleem, Fathima Z.
- In:
Management decision
62
(
2024
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10014465689
Saved in:
3
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
4
Which decision-making stages matter more? : influencer's perceived credibility, sponsorship and moderating role of trust
Crnjak-Karanović, Bilijana
;
Milakovic, Ivana Kursan
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10014507514
Saved in:
5
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
6
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
7
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
8
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
9
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
10
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
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