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~type:"article"
~subject:"United States"
~person:"DeGaris, Larry"
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International journal of sport management and marketing : IJSMM
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What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
Saved in:
2
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
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