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Search: subject:"Kultursponsoring"
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A social identities perspective on the effects of corporate sport sponsorship on employees
Hickman, Thomas M.
;
Lawrence, Katherine E.
;
Ward, James C.
-
2009
Persistent link: https://www.econbiz.de/10003785213
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The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
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2009
Persistent link: https://www.econbiz.de/10003785216
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