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~person:"Bauer, Hans H."
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Customer analysis
3
Kundenanalyse
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Beziehungsmarketing
2
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2
Investment appraisal techniques
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Kundenwert
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Bauer, Hans H.
Silberer, Günter
16
Steinmann, Sascha
7
Böckermann, Florian
4
Günter, Bernd
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Homburg, Christian
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Hruschka, Harald
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Schröder, Hendrik
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Van den Poel, Dirk
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Al-Busaidi, Kamla Ali
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Bauer, Thomas
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Boztuğ, Yasemin
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Chandra, Ambarish
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Cheshire, James
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Demirgüç-Kunt, Asli
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Diller, Hermann
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Fader, Peter
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Holthaus, Lina
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Kumar, V.
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Matsuoka, Kohsuke
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Perret, Jens K.
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Ranjan, Jayanthi
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
3
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"Heavy User" von Handelsmarken : eine konzeptionelle und empirische Analyse zur Wirkung einer Handelsmarkenpolitik
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10002767417
Saved in:
2
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
3
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
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