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~person:"Homburg, Christian"
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Beziehungsmarketing
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Customer analysis
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Kundenanalyse
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Complaint management
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Homburg, Christian
Silberer, Günter
16
Steinmann, Sascha
7
Böckermann, Florian
4
Günter, Bernd
4
Hruschka, Harald
4
Schröder, Hendrik
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Van den Poel, Dirk
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Bauer, Hans H.
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Belz, Christian
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Boztuğ, Yasemin
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Buxel, Holger
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Chandra, Ambarish
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Cheshire, James
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Demirgüç-Kunt, Asli
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Diller, Hermann
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Fader, Peter
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Grigoroudis, Evangelos
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Holthaus, Lina
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Kaiser, Ulrich
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Kane, Edward J.
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Krafft, Manfred
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Kumar, V.
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Laeven, Luc
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Liu, Qihong
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Longley, Paul A.
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Matsuoka, Kohsuke
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Perret, Jens K.
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Ranjan, Jayanthi
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Reisinger, Heribert
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Journal of the Academy of Marketing Science
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian
;
Fürst, Andreas
;
Koschate, Nicole
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10003986008
Saved in:
2
On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian
;
Fürst, Andreas
;
Koschate, Nicole
-
2009
Persistent link: https://www.econbiz.de/10003932817
Saved in:
3
Kundenverständnis über die Kundenzufriedenheit hinaus : der Ansatz des Strategic Customer Review (SCR)
Homburg, Christian
;
Werner, Harald
- In:
Kundenorientierung von Banken : Strategien für …
,
(pp. 348-364)
.
1999
Persistent link: https://www.econbiz.de/10001453432
Saved in:
4
Customer recovery : Profitabilität durch systematische Rückgewinnung von Kunden
Homburg, Christian
;
Schäfer, Heiko
-
1999
Persistent link: https://www.econbiz.de/10013430843
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