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  • Search: subject:"Kundenbindungsprogramm"
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Year of publication
Subject
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Kundenbindungsprogramm 154 Loyalty program 154 Consumer behaviour 92 Konsumentenverhalten 92 Beziehungsmarketing 81 Relationship marketing 81 Theorie 28 Theory 28 Einzelhandel 26 Retail trade 26 Rabatt 25 Rebate 25 Preismanagement 13 Pricing strategy 13 Sales promotion 12 Verkaufsförderung 12 Deutschland 10 Food retailing 10 Germany 10 Lebensmitteleinzelhandel 10 Kundenbindung 9 Customer retention 8 Customer satisfaction 8 Kundenzufriedenheit 8 Marketing management 8 Marketingmanagement 8 Consumer protection 7 Dienstleistungsqualität 7 Online retailing 7 Online-Handel 7 Service quality 7 Verbraucherschutz 7 loyalty programs 7 Experiment 6 Mobile communications 6 Mobile phone 6 Mobilkommunikation 6 Mobiltelefon 6 Welfare analysis 6 Wohlfahrtsanalyse 6
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Online availability
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Free 155 CC license 8
Type of publication
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Book / Working Paper 126 Article 29
Type of publication (narrower categories)
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Graue Literatur 32 Non-commercial literature 32 Article in journal 29 Aufsatz in Zeitschrift 29 Arbeitspapier 25 Working Paper 25 Hochschulschrift 10 Thesis 4 Collection of articles written by one author 2 Sammlung 2 Aufsatzsammlung 1 Bibliografie enthalten 1 Bibliography included 1 Collection of articles of several authors 1 Sammelwerk 1
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Language
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English 149 German 6
Author
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Rubinfeld, Daniel L. 8 Polinsky, Alan Mitchell 6 Aum, Sangmin 3 Chun, So Yeon 3 Fang, Zheng 3 Hoynes, Hilary W. 3 Kim, Dohyung 3 Lee, Soohyung 3 Luo, Xueming 3 Moon, Heyjin 3 Wansink, Brian 3 Woo, Seokjin 3 Ansari, Asim 2 Banerjee, Syagnik (Sy) 2 Beshears, John 2 Bradlow, Eric 2 Caminal, Ramón 2 Ching, Andrew 2 Dubé, Jean-Pierre 2 Englisch, Joachim 2 Fong, Nathan M. 2 Gold, Andrew S. 2 Gopalakrishnan, Arun 2 Huchzermeier, Arnd 2 Ishihara, Masakazu 2 Kopalle, Praveen K. 2 Krishna, Aradhna 2 Kyguoliene, Asta 2 Lacetera, Nicola 2 Lee, Leonard 2 Lillard, Dean R. 2 Liu, Jia 2 Macis, Mario 2 Medina, Paolina C. 2 Milkman, Katherine L. 2 Mittal, Vrinda 2 Pagel, Michaela 2 Park, Young-Hoon 2 Polinsky, A. Mitchell 2 Schanzenbach, Diane Whitmore 2
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Institution
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National Bureau of Economic Research 6 Nationalekonomiska Institutionen <Göteborg> 1
Published in...
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NBER working paper series 6 NBER Working Paper 5 Working paper / National Bureau of Economic Research, Inc. 3 Working papers / Harvard Business School, Division of Research 3 Administrative Sciences : open access journal 2 Discussion paper series / IZA 2 Dissertation Series CentER 2 IZA Discussion Paper 2 Institut Finanzen und Steuern : ifst 2 Stanford University Graduate School of Business research paper 2 Asia Pacific journal of marketing and logistics 1 Asia marketing journal 1 Barcelona GSE working paper series : working paper 1 China economic quarterly international : CEQI 1 Cleaner and responsible consumption 1 Columbia Business School Research Paper 1 Columbia Business School Research Paper Forthcoming 1 DICE ordnungspolitische Perspektiven 1 Discussion paper / Tinbergen Institute 1 Discussion paper series 1 Düsseldorf working papers in applied management and economics 1 ERIM Report Series Reference 1 Economic perspectives 1 Economic research report 1 Financial internet quarterly 1 Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf 1 Forschungsergebnisse der WU Wirtschaftsuniversität Wien 1 Fox School of Business Research Paper 1 Georgetown McDonough School of Business Research Paper 1 HEC Paris research paper series 1 Harvard NOM Working Paper 1 International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association 1 International journal of business information systems : IJBIS 1 International journal of management and economics 1 International journal of physical distribution and logistics management 1 Journal of Asian finance, economics and business : JAFEB 1 Journal of business economics and management 1 Journal of business market management : JBM 1 Journal of retailing and consumer services 1 Journal of the Academy of Marketing Science 1
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Source
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ECONIS (ZBW) 155
Showing 1 - 10 of 155
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Green loyalty? : Unveiling consumer preferences in sustainable temporary loyalty programs
Krampe, Caspar; Groot, Anne-Jeth de; Hurst, William - In: Cleaner and responsible consumption 16 (2025), pp. 1-13
Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the...
Persistent link: https://www.econbiz.de/10015396753
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The BORIS experience : evaluating omnichannel returns and repurchase intention
Hao, Jianliang; Richey, Robert Glenn <Jr.>; Morgan, Tyler R. - In: International journal of physical distribution and … 54 (2024) 11, pp. 44-81
Persistent link: https://www.econbiz.de/10015198510
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Exploring the importance of building strong customer relationships
Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
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Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector
Baik, Jeeyun Sophia; Famularo, Jordan - In: Telecommunications policy : the international journal … 48 (2024) 7, pp. 1-18
Persistent link: https://www.econbiz.de/10015069672
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Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company
Nishio, Kazuki; Hoshino, Takahiro - In: Journal of retailing and consumer services 81 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015116829
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Factors affecting mobile coupon acceptance through smartphone app
Ahmed, K. A. Asraar; Damodharan, V. S.; Kumaraperumal, S. - In: International journal of business information systems : … 46 (2024) 1, pp. 140-164
Persistent link: https://www.econbiz.de/10015061828
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Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing
Dolega, Les; Rowe, Francisco - In: The international review of retail, distribution and … 34 (2024) 5, pp. 571-592
Persistent link: https://www.econbiz.de/10015193839
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How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward reward program
Park, Eujin - In: Asia marketing journal 24 (2023) 4, pp. 190-205
Persistent link: https://www.econbiz.de/10013555708
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Dare If You Can : Offering Subscription Discounts, Loyalty Rewards, and Deep Promotions to Your (Grocery) Customers
Wolters, Jannik; Huchzermeier, Arnd - 2023
Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...
Persistent link: https://www.econbiz.de/10014343727
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Competitor Coupons : A Remedy for Residual Collusion
Harrington Jr, Joseph E. - 2023
There are well-documented episodes for which prices remained at supracompetitive levels even after a cartel had been shut down by the competition authority. As long as market conditions remain reasonably stable, it is quite possible that collusive prices will still be incentive compatible so the...
Persistent link: https://www.econbiz.de/10014347659
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