Search Results - subject:"Kundenloyalität"

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10015190420

The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction

Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...

Persistent link: https://www.econbiz.de/10015334439

"Good" and "bad" frictions in customer experience : conceptual foundations and implications

Padigar, Manjunath; Li, Yi; Manjunath, Chandana N. - 2025

Persistent link: https://www.econbiz.de/10015372960

Fulfilled expectations : key to customer loyalty in digital home-sharing platforms

Marimon, Frederic; Amat-Lefort, Natalia; Mas-Machuca, Marta - 2025

Persistent link: https://www.econbiz.de/10015374645

Factors influencing customer loyalty via purchase intention toward manufacturing firms in Vietnam

Hang Minh Nguyen - In: International journal of economics and business … 29 (2025) 8, pp. 24-40

Persistent link: https://www.econbiz.de/10015405602

How social CRM and customer satisfaction affect customer loyalty

Malki, Djihane; Bellahcene, Mohammed; Latreche, Hela; … - In: Spanish journal of marketing 28 (2024) 4, pp. 465-480

Persistent link: https://www.econbiz.de/10015190375

Loyalty pricing in the groceries sector : findings report

2024

Persistent link: https://www.econbiz.de/10015156981

Exploring the relationship between chatbots, service failure recovery and customer loyalty : a frustration–aggression perspective

Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & marketing 41 (2024) 10, pp. 2253-2273

Persistent link: https://www.econbiz.de/10015133743

Financial re-engineering and customer performance of poultry business in Nigeria

Alawode, Olufemi Peter; Nwobodo, Helen; Ogunfowora, Afolake - In: International journal of economics and financial issues … 14 (2024) 6, pp. 164-173

Persistent link: https://www.econbiz.de/10015094979

Corporate reputation, salesperson trustworthiness and customer loyalty in the life insurance industry

Schäfer, Christian; Held, Iris; Böhm, Marlene Emma; … - In: Zeitschrift für die gesamte Versicherungswissenschaft 113 (2024) 2, pp. 283-315

auf die Kundenloyalität von 215 deutschen Kunden, die eine Kapitallebensversicherung abgeschlossen haben. Es handelt sich … empfundenen Kernservicequalität. Überraschenderweise hat das Kompetenzniveau keinen direkten Einfluss auf die Kundenloyalität …, um eine hohe Kundenloyalität zu erreichen …

Persistent link: https://www.econbiz.de/10015077642