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Beziehungsmarketing
7
Relationship marketing
7
United States
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Consumer behaviour
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Bank
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Competitive advantage
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Confidence
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Marketingmanagement
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Balakrishnan, Melodena Stephens
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Mokhtar, Sany Sanuri Mohd
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Myrna, John
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Toor, Tajinder Pal Singh
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Business strategy series
International journal of hospitality management
22
The journal of services marketing
20
Journal of business research : JBR
17
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Journal of marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Harvard business review : HBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business horizons
4
Does marketing need reform? : fresh perspectives on the future
4
European journal of operational research : EJOR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
4
Journal of business & economics research
4
Journal of business strategy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
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ECONIS (ZBW)
4
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1
The effects of customer focus on new product performance
Mokhtar, Sany Sanuri Mohd
- In:
Business strategy series
14
(
2013
)
2/3
,
pp. 67-71
Persistent link: https://www.econbiz.de/10009759360
Saved in:
2
Gain the most from your marketing spend on loyalty
Balakrishnan, Melodena Stephens
- In:
Business strategy series
12
(
2011
)
5
,
pp. 219-225
Persistent link: https://www.econbiz.de/10009375587
Saved in:
3
Does your pricing hide your company's true value to customers?
Myrna, John
- In:
Business strategy series
11
(
2010
)
6
,
pp. 383-386
Persistent link: https://www.econbiz.de/10008823665
Saved in:
4
Creating competitive edge through improved customer relationship management
Toor, Tajinder Pal Singh
- In:
Business strategy series
10
(
2009
)
1
,
pp. 55-60
Persistent link: https://www.econbiz.de/10003930606
Saved in:
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