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~person:"Schaller, Christian"
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Individualization Based Collaborative Customer Relationship Management : Motives, Structures, and Modes of Collaboration for Mass Customizationand CRM
Piller, Frank Thomas
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Schaller, Christian
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2002
This paper will extend the subject customer relationship management on two further dimensions: collaboration and individualization.
Persistent link: https://www.econbiz.de/10005844652
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