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Search: subject:"Kundenorientierung"
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Subject
All
Relationship marketing
30,871
Beziehungsmarketing
30,869
Konsumentenverhalten
13,099
Consumer behaviour
13,096
Kundenzufriedenheit
6,917
Customer satisfaction
6,910
Dienstleistungsqualität
4,759
Service quality
4,759
Brand management
3,116
Markenführung
3,116
Lieferantenmanagement
2,837
Supplier relationship management
2,837
Social Web
2,764
Social web
2,764
Theory
2,560
Theorie
2,558
Deutschland
2,545
Marketingmanagement
2,504
Germany
2,464
Marketing management
2,459
Kundenintegration
2,246
Customer integration
2,243
Markenimage
2,234
Brand image
2,232
Electronic Commerce
2,226
Kundenmanagement
2,181
Online-Handel
2,092
Online retailing
2,091
E-commerce
2,072
Kundenwert
2,057
Brand
2,050
Markenartikel
2,043
Customer value
1,992
Online-Marketing
1,962
Internet marketing
1,932
Vertrauen
1,922
Confidence
1,908
Einzelhandel
1,732
Retail trade
1,708
Kundenorientierung
1,540
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Online availability
All
Undetermined
11,844
Free
4,840
CC license
615
Type of publication
All
Article
22,982
Book / Working Paper
10,252
Journal
37
Type of publication (narrower categories)
All
Article in journal
19,008
Aufsatz in Zeitschrift
19,008
Aufsatz im Buch
3,636
Book section
3,636
Hochschulschrift
1,760
Thesis
1,346
Graue Literatur
1,142
Non-commercial literature
1,142
Working Paper
723
Arbeitspapier
717
Collection of articles of several authors
637
Sammelwerk
637
Aufsatzsammlung
497
Case study
480
Fallstudie
480
Dissertation u.a. Prüfungsschriften
280
Ratgeber
276
Guidebook
254
Bibliografie enthalten
175
Bibliography included
175
Conference paper
175
Konferenzbeitrag
175
Lehrbuch
172
Textbook
149
Konferenzschrift
147
Handbook
109
Handbuch
109
Conference proceedings
77
Collection of articles written by one author
59
Sammlung
59
Reprint
50
Festschrift
29
Interview
28
Glossar enthalten
27
Glossary included
27
Bibliografie
21
Fallstudiensammlung
21
Systematic review
19
Übersichtsarbeit
19
Amtsdruckschrift
17
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Language
All
English
26,290
German
6,757
Undetermined
229
French
29
Polish
15
Italian
12
Czech
6
Swedish
5
Spanish
4
Romanian
3
Dutch
2
Danish
1
Multiple languages
1
Russian
1
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Author
All
Homburg, Christian
135
Bruhn, Manfred
134
Kumar, V.
85
Han, Heesup
68
Verhoef, Peter C.
61
Hollebeek, Linda D.
60
Huber, Frank
58
Bauer, Hans H.
56
Piller, Frank T.
55
Stauss, Bernd
51
Herrmann, Andreas
50
Krafft, Manfred
50
Palmatier, Robert W.
45
Mattila, Anna S.
43
Stock-Homburg, Ruth
42
Gil Saura, Irene
41
Loureiro, Sandra Maria Correia
41
Grewal, Dhruv
39
Hippner, Hajo
39
Thaichon, Park
39
Wiedmann, Klaus-Peter
39
Kleinaltenkamp, Michael
38
Mittal, Vikas
38
Van den Poel, Dirk
38
Eggert, Andreas
37
Reichwald, Ralf
37
Hadwich, Karsten
36
Sheth, Jagdish N.
36
Smith, Alan D.
36
Svensson, Göran
36
Prentice, Catherine
35
Töpfer, Armin
35
Wilde, Klaus D.
35
Grönroos, Christian
34
Rather, Raouf Ahmad
34
Georgi, Dominik
33
Belz, Christian
32
Helmke, Stefan
32
Reinartz, Werner J.
32
Vrontis, Demetris
32
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Institution
All
Springer Fachmedien Wiesbaden
104
IGI Global
23
Verlag Dr. Kovač
17
European Commission / Directorate-General for Taxation and Customs Union
16
National Bureau of Economic Research
16
Haufe-Lexware GmbH & Co. KG
11
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
9
Fördergesellschaft Marketing an der Universität Augsburg
8
Nomos Verlagsgesellschaft
8
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Harvard Graduate School of Business Administration
7
Springer Gabler <Firma>
7
Springer-Verlag GmbH
7
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
7
Edward Elgar Publishing
6
Erich Schmidt Verlag
6
Shaker Verlag
6
Universität St. Gallen
6
Verlag Franz Vahlen
6
W. Kohlhammer GmbH
6
Wiley-VCH
6
AMACOM
5
De Gruyter Oldenbourg
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Gottfried Wilhelm Leibniz Universität Hannover
5
Information Resources Management Association
5
Logos Verlag Berlin
5
NetLibrary, Inc
5
Technische Universität Ilmenau
5
Thüringen / Landesregierung
5
Universität Mannheim
5
Eric Cuvillier <Firma>
4
Fachhochschule Reutlingen / European School of Business
4
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
4
Friedrich-Schiller-Universität Jena
4
Munich Business School
4
Technische Universität Dresden
4
World Trade Organization
4
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Published in...
All
Journal of business research : JBR
796
Journal of retailing and consumer services
720
Industrial marketing management : the international journal for industrial and high-tech firms
507
SpringerLink / Bücher
380
International journal of hospitality management
353
The journal of services marketing
282
The journal of business & industrial marketing
259
The service industries journal
215
Journal of the Academy of Marketing Science
200
Journal of strategic marketing
195
International journal of contemporary hospitality management
162
Asia Pacific journal of marketing and logistics
158
International journal of electronic customer relationship management : IJECRM
148
Journal of marketing
148
Journal of hospitality marketing & management
145
The journal of product & brand management
142
Cogent business & management
135
Journal of travel and tourism marketing
135
Psychology & marketing
135
Tourism management : research, policies, practice
135
Journal of retailing
131
Journal of service management
130
Journal of service research : JSR
129
Marketing intelligence & planning
126
The journal of brand management : an international journal
125
Gabler Edition Wissenschaft
117
European journal of marketing : EJM
111
Services marketing quarterly
107
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Service business
103
Journal of marketing management : MM
102
The international journal of bank marketing : IJBM
102
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
95
The international review of retail, distribution and consumer research
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Springer eBook Collection / Business and Economics
87
Business horizons
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
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Source
All
ECONIS (ZBW)
31,805
USB Cologne (EcoSocSci)
1,380
USB Cologne (business full texts)
70
EconStor
8
RePEc
5
BASE
2
Other ZBW resources
1
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101
Platform credit, advertising, and customer capital
Efing, Matthias
;
Huang, Yi
;
Han, Ruobing
;
Sun, Qi
;
Xu, …
-
2025
Persistent link: https://www.econbiz.de/10015409696
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102
Decoding digital engagement : a comparative analysis of English and Turkish brand post popularity dynamics on platform X
Tanaltay, Altug
;
Ozturkcan, Selcen
;
Kasap, Nihat
- In:
Journal of research in interactive marketing : …
19
(
2025
)
2
,
pp. 221-245
Persistent link: https://www.econbiz.de/10015416697
Saved in:
103
Longitudinal perceptions of gamified loyalty programs (GLPs) : a mix of slot machines and entertainment toys
Lopes, José Varela
;
Casais, Beatriz
- In:
Journal of research in interactive marketing : …
19
(
2025
)
2
,
pp. 268-286
Persistent link: https://www.econbiz.de/10015416699
Saved in:
104
The influence and configuration effect of content characteristics on customer input in the context of short video platforms
Zhang, Jieli
;
Li, Chunqing
- In:
Journal of research in interactive marketing : …
19
(
2025
)
3
,
pp. 482-497
Persistent link: https://www.econbiz.de/10015416712
Saved in:
105
Leveraging artificial intelligence-powered chatbots for nonprofit organizations : examining the antecedents and outcomes of chatbot trust and social media engagement
Cheng, Yang
;
Wang, Yuan
- In:
Journal of philanthropy
30
(
2025
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10015210573
Saved in:
106
Becoming an attractive public customer to strategic suppliers
Fridner, David
- In:
Journal of public procurement : JoPP
25
(
2025
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10015422196
Saved in:
107
Communication accommodation for de-escalating consumer tensions in online brand communities
Dineva, Denitsa
;
Daunt, Kate L.
;
Bacile, Todd J.
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015422166
Saved in:
108
When customer involvement promotes innovation performance : the moderating roles of coordination mechanisms with customers and external collaboration strategies
Li Pira, Stefano
;
Cabigiosu, Anna
;
Campagnolo, Diego
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015422103
Saved in:
109
How to use emerging service technologies to enhance customer centricity in business-to-business contexts : a conceptual framework and research agenda
Wünderlich, Nancy V.
;
Blut, Markus
;
Brock, Christian
; …
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015422400
Saved in:
110
AI-capable relationship marketing : shaping the future of customer relationships
Roy, Sanjit
;
Tehrani, Ali N.
;
Pandit, Ameet
; …
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015422414
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