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~isPartOf:"Journal of service management"
~person:"Larivière, Bart"
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Value fusion : the blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart
;
Joosten, Herm
;
Malthouse, Edward C.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 268-293
Persistent link: https://www.econbiz.de/10009765057
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