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~person:"Graf, Albert"
~person:"Helm, Sabrina"
~subject:"Marketingtheorie"
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Marketingtheorie
Kundenwert
19
Customer value
16
Beziehungsmarketing
13
Relationship marketing
13
Kundenmanagement
9
Contribution margin
8
Cost-benefit analysis
8
Deckungsbeitragsrechnung
8
Deutschland
8
Germany
8
Kosten-Nutzen-Analyse
8
Market research
8
Marktforschung
8
Shareholder Value
8
Shareholder value
8
Theorie
8
Theory
8
Kundenorientierung
3
Marketing theory
3
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Financial services
2
Finanzdienstleistung
2
Marketing
2
Qualitative Methode
2
Qualitative method
2
Value creation
2
Allfinanz
1
Aufsatzsammlung
1
B-to-B-Marketing
1
Business-to-business marketing
1
Customer analysis
1
Customer satisfaction
1
Dienstleistungsmanagement
1
Dienstleistungssektor
1
Economics
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Graf, Albert
Helm, Sabrina
Busser, James A.
3
Shulga, Lenna V.
3
Albinsson, Pia A.
2
Grönroos, Christian
2
Gummerus, Johanna
2
Krey, Nina
2
Lehmann, Donald R.
2
Maas, Peter
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Ranjan, Kumar Rakesh
2
Read, Stuart
2
Rossi, Patricia
2
Shamim, Amjad
2
Sparks, Leigh
2
Verhoef, Peter C.
2
Ahonen, Toni
1
Albers, Sönke
1
Alexander, Matthew
1
Alnakhli, Hayam
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Andreu, Luisa
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Baek, Wooyeul
1
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1
Baumann, Jasmin
1
Beckert, Jens
1
Birgelen, Marcel van
1
Blach, Henrik
1
Bloemer, Johanna M.
1
Bradshaw, Alan
1
Byon, Kevin K.
1
Böhm, Markus
1
Caniëls, Marjolein
1
Cervera, Amparo
1
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal für Betriebswirtschaft : management review quarterly
1
Working papers on finance
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ECONIS (ZBW)
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1
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
Saved in:
2
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
Saved in:
3
Kundenbewertung im Industriegütermarketing
Helm, Sabrina
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 273-292)
.
2007
Persistent link: https://www.econbiz.de/10003435702
Saved in:
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