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~person:"Graf, Albert"
~subject:"Marketingtheorie"
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Marketingtheorie
Kundenwert
8
Customer value
6
Beziehungsmarketing
4
Relationship marketing
4
Betriebliche Wertschöpfung
2
Bibliometrics
2
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Finanzdienstleistung
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Kundenorientierung
2
Market research
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Marketing theory
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Marktforschung
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Qualitative method
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Allfinanz
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Dienstleistungsmanagement
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Graf, Albert
Busser, James A.
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Shulga, Lenna V.
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Journal für Betriebswirtschaft : management review quarterly
1
Working papers on finance
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ECONIS (ZBW)
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Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
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2
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
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