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~subject:"Service quality"
~subject:"Konsumentenverhalten"
~person:"Kim, Sang Jin"
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Service quality
Konsumentenverhalten
Customer value
5
Kundenwert
5
Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
Customer equity
3
Fashion
3
Mode
3
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
customer equity
2
Asia
1
Asian consumers
1
Asien
1
Augmented reality marketing
1
Bekleidungsindustrie
1
Brand collaboration
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumption value
1
Customer equity drivers
1
Customer integration
1
Customer lifetime value
1
Customer satisfaction
1
Digitalisierung
1
Digitization
1
East Asia
1
Event marketing
1
Event-Marketing
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Football
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Fußball
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Kim, Sang Jin
Ko, Eunju
10
Kumar, V.
8
Gallarza, Martina G.
6
Kim, Kyung Hoon
6
Geruso, Michael
5
Gil Saura, Irene
5
Prinz, Daniel
5
Sesé, F. Javier
5
Del Chiappa, Giacomo
4
Kleinaltenkamp, Michael
4
Layton, Timothy J.
4
McColl-Kennedy, Janet R.
4
Peppers, Don
4
Reinartz, Werner J.
4
Rogers, Martha
4
Ahn, Jiseon
3
Cambra-Fierro, Jesús
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gligor, David M.
3
Guo, Lin
3
Heinonen, Kristina
3
Hollebeek, Linda D.
3
Itani, Omar S.
3
Le Nguyen Hau
3
Loane, Susan Stewart
3
Melero-Polo, Iguácel
3
Mostafa Rasoolimanesh, S.
3
Pham Ngoc Thuy
3
Prohl-Schwenke, Katharina
3
Rajagopal
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
Saarijärvi, Hannu
3
Shamim, Amjad
3
Tang, Chuanyi
3
Vega Vázquez, Manuela
3
Vera, Jorge
3
Verhoef, Peter C.
3
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
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