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~subject:"Service-dominant logic"
~person:"Read, Stuart"
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Service-dominant logic
Customer value
3
Kundenwert
3
Service-Dominant Logic
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2
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Read, Stuart
Edvardsson, Bo
5
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Frow, Pennie
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Journal of the Academy of Marketing Science
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Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
Saved in:
2
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
3
Co-creating a course ahead from the intersection of service-dominant logic and effectuation
Read, Stuart
;
Sarasvathy, Saras D.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 225-229
Persistent link: https://www.econbiz.de/10009571590
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