Search Results - subject:"LABEL"

Leveling up on labels? : consumer preferences for firm-level eco-labels as substitutes for or complements to product-level eco-labels

Boe-Lillegraven, Siri; Demmers, Joris - In: Corporate social responsibility and environmental management 32 (2025) 2, pp. 1920-1944

Persistent link: https://www.econbiz.de/10015333419

Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?

Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Agribusiness : an international journal 41 (2025) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10015373810

Dual branding by national brand manufacturers : drivers and outcomes

Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87

Persistent link: https://www.econbiz.de/10014582918

Behavioral labeling : prompting consumer behavior through activity tags

Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39

Persistent link: https://www.econbiz.de/10014582926

How public opinion of food safety affects green food purchase intentions : The mediating role of insecurity and the moderating role of green label trust

Xu, Heng; Xiao, Mengyun; Zeng, Jun - In: Cleaner and responsible consumption 14 (2024), pp. 1-13

, green label trust (GLT) and green food purchase intentions (GFPI) based on text mining. In the quantitative phase of the …

Persistent link: https://www.econbiz.de/10015386644

Choices and effects of different green labels in the EU bond market

Zhou, Peng; Jin, Shijie; Mazouz, Khelifa; Ding, Wenjie - 2024

This paper demonstrates that green-labeling forms an integral part of financial investment vehicles. We use data from the EU green bond market to show that green labels reduce the required yields on bonds (the "greenium") in the long run, with the effect being more pronounced when labels are...

Persistent link: https://www.econbiz.de/10015151269

Designing package labels for upcycled food products in Japan : case study of broccoli stem snack

Seo, Yuna; Mori, Ryota - In: Journal of food products marketing : innovations in … 30 (2024) 6/7, pp. 171-188

Persistent link: https://www.econbiz.de/10015182988

Unsustainable burgers? : deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products

Ang, Ming Yang Avon; Pontes, Nicolas; France, Cassandra - In: Journal of retailing and consumer services 76 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014460801

Private label brands vs national brands : new battle fronts and future competition

Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13

The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs …). With the grocery retail space undergoing various transitions over the years, the battleground between private label brands …

Persistent link: https://www.econbiz.de/10014529726

Multiple mediating effects in the association between hotels' eco-label credibility and green WOM behavior

Nosrati, Saeid; Altinay, Levent; Darvishmotevali, Mahlagha - In: Journal of hospitality marketing & management 33 (2024) 7, pp. 917-942

Persistent link: https://www.econbiz.de/10015083976