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Search: subject:"LC4MP"
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
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A re-inquiry of the emotion spillover effect using psychophysiological approaches : how game outcome and process influence cognitive processing of TV commercial
Lee, Minkyo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1159-1181
Persistent link: https://www.econbiz.de/10014320236
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2
Social media alcohol advertising among underage minors : effects of models' age
Alhabash, Saleem
;
Mundel, Juan
;
Deng, Tao
;
McAlister, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 552-581
Persistent link: https://www.econbiz.de/10012586679
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3
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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