Research on associative learning suggests that marketers can enhance consumer attitudes by repeatedly pairing their brands with pleasant or "positively-valenced" stimuli (e.g., attractive models, babies, cute animals) rather than unpleasant or "negatively-valenced" stimuli (e.g., garbage cans...

This study explores the role of ODTÜ Bostan (METU Garden), a community garden at the Middle East Technical University in Turkey, in promoting sustainability education, ecology, and food consumption practices. For ten years, ODTÜ Bostan has been a collaborative space where...