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  • Search: subject:"LOYALTY PROGRAM"
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Year of publication
Subject
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Loyalty program 966 Kundenbindungsprogramm 957 Consumer behaviour 542 Konsumentenverhalten 540 Beziehungsmarketing 528 Relationship marketing 526 Einzelhandel 159 Retail trade 156 Sales promotion 115 Verkaufsförderung 115 Kundenbindung 106 Theorie 103 Theory 103 Rabatt 98 Rebate 94 Deutschland 92 Germany 84 Customer satisfaction 82 Kundenzufriedenheit 81 Customer retention 70 Loyalty programs 64 USA 62 United States 62 Marketing management 49 Marketingmanagement 49 Preismanagement 48 Pricing strategy 48 Lebensmitteleinzelhandel 47 Food retailing 45 Online retailing 43 Online-Handel 43 Hotel industry 41 Hotellerie 41 Kundenkarte 41 Dienstleistungsqualität 39 Service quality 39 Mobile communications 37 Mobilkommunikation 37 Experiment 35 Internet marketing 34
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Online availability
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Undetermined 349 Free 172 CC license 8
Type of publication
All
Article 728 Book / Working Paper 285 Other 1
Type of publication (narrower categories)
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Article in journal 595 Aufsatz in Zeitschrift 595 Aufsatz im Buch 101 Book section 101 Graue Literatur 59 Non-commercial literature 59 Hochschulschrift 56 Arbeitspapier 39 Working Paper 39 Thesis 36 Case study 15 Fallstudie 15 research-article 10 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Article 1 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
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Language
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English 818 German 171 Undetermined 20 French 2 Lithuanian 2 Polish 1 Russian 1
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Author
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Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Dorotic, Matilda 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Fearne, Andrew P. 7 Hoffmann, Anke 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Caminal, Ramón 5 Hoynes, Hilary W. 5 Huber, Frank 5 Ieva, Marco 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Pandey, Neeraj 5 Park, Young-Hoon 5 Sun, Yacheng 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4 Chan, Haksin 4 Ching, Andrew 4 Danaher, Peter J. 4
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Institution
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National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska Institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
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Published in...
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Journal of retailing and consumer services 44 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Marketing science 9 The service industries journal 9 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of marketing 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 International journal of contemporary hospitality management 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 NBER Working Paper 5 Psychology & marketing 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5 Theoretical economics letters 5 Working paper / National Bureau of Economic Research, Inc. 5 Asia Pacific journal of marketing and logistics 4 Journal of consumer behaviour : an international research review 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4
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Source
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ECONIS (ZBW) 966 RePEc 16 USB Cologne (EcoSocSci) 16 Other ZBW resources 10 BASE 5 EconStor 1
Showing 111 - 120 of 1,014
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A readiness assessment framework for the adoption of 5G based smart-living services
Stojanović, Mirjana; Radenković, Miloš; Popović, … - In: Information systems and e-business management : ISeB 21 (2023) 2, pp. 389-413
Persistent link: https://www.econbiz.de/10014322087
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"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric; Dong, Beibei; Zhuang, Mengzhou; Cai, Fengyan - In: Journal of marketing 87 (2023) 3, pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
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Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian; Greer, Dominique A.; Pontes, Nicolas; … - In: The journal of services marketing 37 (2023) 4, pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
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Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri - In: The journal of services marketing 37 (2023) 5, pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
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Optimal promotion strategies of online marketplaces
Cheng, Xianghui; Deng, Shiming; Jiang, Xuan; Li, Yanhai - In: European journal of operational research : EJOR 306 (2023) 3, pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
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Post-promotion redemption, exposure, and spillover effects of electronic coupons : an empirical analysis
Zhang, Xingyue Luna; Yao, Yuliang; Zhang, Jiantong; … - In: Production and operations management : the flagship … 32 (2023) 2, pp. 603-617
Persistent link: https://www.econbiz.de/10014266083
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Customer retention using loyalty cards program
Thomas, Nyagarama Omboga; Sapna Singh; Gangwar, Mohit - In: International journal of business innovation and … 30 (2023) 2, pp. 200-217
Persistent link: https://www.econbiz.de/10014293944
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Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo; Guan, Xu; Mei, Wanxia - In: International journal of production economics 258 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
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Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali; Fudurić, Morana; Viswanathan, Vijay; … - In: Journal of retailing 99 (2023) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
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A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun; Wang, Jingwen - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
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